Marketing Mix

Product- My video game called MLB Fantasy League features baseball teams across the country. In this game you can customize jerseys and your team based on their ranking in the league. A new feature is you can now swap players for others based on what their home team is.

Price- The price of MLB Fantasy League is $90.00 in stores only for the first 6 months.  After you will find it online and in stores for $99.99.

Place- Available at all Video game stores. Also available at Target and Walmart for a lower price.

Promotion- Game is promoted at The North Shore Mall where everyone gets the chance to try the game out. You will also find new commercials with David Ortiz promoting it to all his loving fans. Sports magazines like Sports Illustrated will be advertising it on their inside cover with quotes from major league baseball players about the game.

Target Market- Children and Adults 10+